International Brand Services is the leading omnichannel partner for luxury beauty and lifestyle brands in The Netherlands, Belgium, and Luxembourg. We give brands one-stop access to the retail and e-commerce network.

Since 2006, we have strived to make a difference by bringing the best beauty brands from around the world – in niche, prestige and masstige categories – to our local market. Some of our trusted names include Escentric Molecules, Dr. Sebagh, ILIA Beauty and LOEWE Perfumes.


We live up to our promise thanks to our 15+ years of experience and in-depth technical knowledge. We execute processes quickly and efficiently, enabling our brands to sell sooner, faster and better. We solve the in-market intricacies of product registration and supply chain matters. Our three service pillars are Consulting, Activation and E-commerce.


With our successful track record in growing new brands, we expand local markets and reach new audiences. To do so, we combine a global perspective with local operations. This is how we navigate all local challenges.

For even more significant growth, we continually refine long-term brand strategies in co-creation. We apply consumer-centric capabilities to our solid distribution base resulting in effective consumer engagement, brand building, and sales.

We revive brands by leveraging our extensive network, thus unlocking potential growth. Regardless of a brand's stage of development, we always find new ways to endorse and strengthen its value; through better omnichannel marketing, improved consumer engagement, and go-to-market strategies.


We take a 360-degree approach to enhance the image of your brand through social, digital, and traditional marketing. The brand story will thrive seamlessly across online and offline touchpoints thanks to our digital marketing experts and highly trained retail staff. Consumers can look forward to various retail experiences such as community events, training, masterclasses, and personal consultations to emotionally engage with your brand.


We offer the complete set of e-commerce services. From front-end representation on online platforms, to managing promotions and campaigns. From order management and fulfillment to post-purchase customer service.

Our omni-ready technologies enable a seamless local setup for online marketplaces, mono-brand, and multi-brand stores.


Building relationships is important to us. We maintain strong relationships with local retail chains, department stores, perfumeries, drugstores, and salons.

Our focus here is always on identifying and establishing the most appropriate distribution channels that will support growing the brand.


The C of Cosmetics is combining the ultimate online beauty experience with unique supportive and empowering community features where ingredients and sustainability matter, but positivity and inclusivity are leading.
We have created a platform where users can interact with us and each other to help them find and endorse (new) brands and products by sharing user-generated content.